FIFA World Cup 26™ Official Brand unveiled
The new Official Brand is a celebration of football and diversity. Timeless approach combines an image of the FIFA World Cup Trophy™ and the year of the tournament Launch event in Los Angeles gathered legends of the game and special guests from Canada, Mexico and the USA Celebration continues as 16 individual Host City brands set to be launched, adding to the diversity of the first-ever 48-team FIFA World Cup The FIFA World Cup™ Trophy, the most widely recognised and prized sporting asset globally, was unveiled at the forefront of the FIFA World Cup 26™ Official Brand on Wednesday, 17 May 2023. For the first time in history, an image of the actual trophy and the tournament hosting year is being depicted, forming an innovative design language that anchors the FIFA World Cup™ emblem for 2026 and beyond. The image of the trophy and the year allow for customisation to reflect the uniqueness of each host, while building an identifiable brand structure for years to come. The Official B...